The ongoing pandemic, gave The Parth Institute an opportunity to reevaluate their marketing and advertising strategies to increase their P-sat registrations. When employed, the Prinkit.in team, through much intense brainstorming, came up with the “Parth Vijay Mantra”. The Team decided to make the framework adopted by The Parth Institute into a campaign idea.The reason why children were experiencing such great results was not just the outcome of their efforts they made in the previous year, rather, it was mainly because of the framework and lifestyle they were put into. The Parth Institute’s framework of positive lifestyle and healthy learning has been perfected over 3 decades and over thousands of hours of teaching, brainstorming with psychologists, student scholars, parents, mindset coaches and career advisors. This was the Idea that needed to be translated in the minds of the students and parents. Following this, a series of various advertisements were done along with PR events such as interviews in the news, which gave The Parth Institute the number and quality of bright students it always needs.