Nilamber triumph being City’s first open facade mall was needing its independent identity. The kind of diversity in brands and space to socialize it has, we wanted to position it as a deep-rooted and obvious meetup destination of the city.. Like people use slang like “Chal Inox maliye..” “Chal Maasi Ni Chaa Ni laari maliye..” because they are obvious and daily meetup destinations, we floated the slang “ Chal Triumph Maliye “ A 360 Campaign positioned the brand as imagined and now people actually say.. Chal Triumph maliye.. ;)