Through our qualitative and quantitative research and analysis, we strive to bring our customers journeys to life. We uncover insights that reveal what emotional and rational motivations shall drive their behaviors and weigh the resources and constraints that will affect their decisions.

Within those insights, we discover innovation opportunities and define the challenge we will solve for our customers. We go beyond listing functional or technical requirements and uncover the emotional requirements of your consumers leading them to feel better about themselves and their world after engaging your service or buying your product.

The framework

SWOT analysis

SWOT analysis

SWOT analysis is a strategic planning technique done by us to help a business.

Competitor Analysis

Competitor Analysis

Competitor analysis is an assessment done by us about the strengths and weaknesses of competitors.

Industry analysis

Industry analysis

An industry analysis is done by us to assess the current business environment.

Blue Ocean Analysis

Blue Ocean Analysis

Competing in overcrowded industries is no way to sustain high performance.

Target audience Survey

Target audience Survey (Offline and online)

We conduct a target audience survey online and offine to know who your real audience is, what kind of problems they are dealing.

Google Search Research

Google Search Research

The Google search research is the 'Keyword Planner' designed by us by deep research and analysis of your market and product/service.

Our market research process

Determine Target Audience

We Identify your target audience and tailor your mission to meet their requirement in the best possible manner.

Define Brand Mission

We define the values you want to incorporate with your audience base. Your vision and mission statement basically depicts the purpose of your existence.

Research Competition

Analyze your competition and find out what they are offering to their customers. Think why your business is different from your competitors.

Create Value Propositions

We focus on what makes your brand unique and valuable. Find your value propositions that sets your business apart from the market.

Determine Brand Guidelines

Brand guidelines define your brand’s tonality and sets specific rules on how to create a successful brand. It helps you to maintain consistency across channels.

Market Your Brand

Prepare a definite marketing strategy to market your brand. Apply your branding in every piece of communication, from packaging to stationary, website to marketing collateral. 

Ready to give your brand a makeover like never before

We are here to help, apply now to get a 30-minute strategy development call with our founder.

Frequently asked questions

The time needed for primary research, where respondents are asked a series of questions, depends on the scale of the project (the sample size) and the method employed (doing it yourself or using an agency). As a guide, your minimum sample size should be at least 10% of your customer base.

The more information you have, the more specific it is and the more up-to-date it is, the more reliable it is likely to be. It is important to understand, though, that market research can never entirely take the risk out of business decision-making. You are in the driving seat of your own business and from time to time you will make unsecured decisions. Market research will almost certainly provide you with additional information and food for thought.

When you are reasonably certain you know what customers think and how they are likely to react, go ahead. As a final check, ask yourself three questions.

  1. Was your sample size adequate? The smaller the sample, the less reliable the conclusions will be. The smallest sample should be 10% of one year’s customers.
  2. Are you sure your respondents were not led by the questions or the way they were asked? Check this by changing the wording and testing whether the revised questionnaire appears to produce different results. If it does, you must do the field work again, with different respondents.