A Well Known Mobile Showroom Of City Came to us with an aim to increase their sales of Mobile.
Prinkit.in Team Started brainstorming over the goal and realized that this goal is very tricky and needs much more than some normal ads. After some days of Brainstorming, We decided to conduct a primary Survey of market with prinkit.in analytica to get better understanding of market and probable mobile buyers.
We Did Survey Of 200 People Who Bought Mobile In Past 25 Days
prinkit.in analytica surveys does 60% of our work
This data may look simple but our team used it to make a miracle campaign.
Phone Baba Campaign
While everyone needs a reliable person to guide them towards their mobile buying journey we made the person itself! We Called him Phone Baba. Someone whom you can call anytime and ask for suggestions, discuss specifications and find the best offer.
It worked exactly the way we expected! People around the city started engaging with phone baba and asked for recommendations. Average conversion time is 5 minutes which is significant and explains how seriously they considered phone baba. At the end phone baba gives an offer and a call to action to visit the store. And that is what most of the people actually did!