Everyone knows brands have value, but figuring out how to make the most out it is what prinkit.in focuses on. We connect your brand strategy to business strategy, and understand the needs of your customers. We develop a clear vision and purpose for what you do.

We build powerful brands with a clear vision of the future for businesses and
customers. We create digital experiences that are both rewarding and intuitive. With
collaborative innovation, we spark solutions for branding products and services that
delight customers.

We develop a clear brand framework that defines

● Who you are?
● What do you do?
● Why are you different?
● Why will your customers care about your product/service?

This is the key structure for all positioning work. Defining why your brand is essential
is one thing, Turning it from an academic exercise into a meaningful and executable
plan of action is where prinkit.in excels.

Our brand development services

Brand marketing and promotion strategy

Developing marketing collaterals

Presentation
design

Customer persona development

Logo
design

Brochure and stationery design

Packaging and product design

Website design and development

Email and landing page design

Our brand development process

Phase
one
Determine Target Audience

We Identify your target audience and tailor your mission to meet their requirement in the best possible manner.

Phase
two
Define Brand Mission

We define the values you want to incorporate with your audience base. Your vision and mission statement basically depicts the purpose of your existence.

Phase
three
Research Competition

Analyze your competition and find out what they are offering to their customers. Think why your business is different from your competitors.

Phase
four
Create Value Propositions

We focus on what makes your brand unique and valuable. Find your value propositions that sets your business apart from the market.

Phase
five
Determine Brand Guidelines

Brand guidelines define your brand’s tonality and sets specific rules on how to create a successful brand. It helps you to maintain consistency across channels.

Phase
six
Market Your Brand

Prepare a definite marketing strategy to market your brand. Apply your branding in every piece of communication, from packaging to stationary, website to marketing collateral. 

Frequently asked questions

A brand is a set of characteristics – or an identity – that is easily recognisable and which enhances the reputation of your products or services.

A brand should embody the unique selling points of your product or service. An accountant could place a figure on some of the goodwill you have built up on your brand values.

Brands aren’t just for big companies – they can make smaller businesses stand out from the crowd, particularly in competitive markets. A strong brand image will help you establish an edge over your rivals and can open doors to new opportunities. For example, other lines can be bought in, branded and sold as your own products.

A strong brand helps to sell your message and benefits for you. As long as any new products and services you introduce are up to the standard of your existing offerings, it becomes a great deal easier to launch new branded lines. The brand is your ambassador and advocate, attracting customers and reassuring them. At the same time, it will help to bring in a flow of new customers.

The time it takes to build a brand is the time it takes your customers to accept your brand values. These may include the belief, for example, that your product or service will give better value or be more reliable than competing ones. They may also start to believe that they will be happier with your product or service than any others and that your product or service is the most suitable for people like them.

The only time a financial value is put on intangible assets is when a business is either bought or sold. A company’s major asset may not be its premises or equipment, but its customer list and the quality of the relationships it has with those customers. Moreover, the brand is at the heart of reputation – attracting new customers and retaining existing ones.

Brand valuation is a major issue; successful brands are important company assets. Investing in a brand, to improve its image or positioning, may often yield better results than investing in other ways, like buying new equipment.

Ready to give your brand a makeover like never before

We are here to help, apply now to get a 30-minute strategy development call with our founder.